Case Study
Sony Music
Case Study
Sony Music
- Need
- Solution
- Results
NeedTo control the worldwide rankings of music industry was the main need of Sony Music Entertainment. Despite all the information available about this subject, it is all dispersed, what makes it unpractical to monitor and analyze the industry.
SolutionLoad created a tool that aggregates information from the most important content providers (Spotify, iTunes, Youtube, Last.FM...) making it available in an organized way by country in a ranking of 100 positions. At every moment Sony Music has in its possession all artists, music and albums movements, as well as their evolution through time.
In addition, biography, videos, audio samples, etc, are available for each entry of the ranking, making all the analysis process not only fast, but also enjoyable and enriching.
Due to the dimension of the company and actual diversity of devices that this solution would have to support, it was developed apps for iOS (iPhone and iPad), Android and also web platforms, aggregating all devices not supported by the first ones.
In addition, biography, videos, audio samples, etc, are available for each entry of the ranking, making all the analysis process not only fast, but also enjoyable and enriching.
Due to the dimension of the company and actual diversity of devices that this solution would have to support, it was developed apps for iOS (iPhone and iPad), Android and also web platforms, aggregating all devices not supported by the first ones.
ResultsWith this solution Sony Music managed to:
• Save time analysing the variation of the musical scenery;
• Quickly understand which are the main emerging artists;
• Turn the environment and way of analysing the market statistics pleasant.
• Save time analysing the variation of the musical scenery;
• Quickly understand which are the main emerging artists;
• Turn the environment and way of analysing the market statistics pleasant.
